Didith Morales

Executive Coach

Maria Lourdes “Didith” A. Morales has over 20 years of solid corporate experience in the areas of commercial strategy, operational and organizational excellence, cross-cultural leadership, culture-building and employee engagement, performance management excellence, coaching and talent development. She spent most of her corporate career in senior and country commercial leadership positions in leading multinational pharmaceutical companies i.e. GlaxoSmithKline Philippines Inc, Roche Philippines Inc. and Novartis Pharmaceuticals Inc. where she managed big cross- functional teams and a diverse portfolio including Respiratory, Oncology, Dermatology, Infectious Diseases, CNS, Rheumatology, Gastroenterology, among others. She also held marketing posts in FMCG companies such as San Miguel Corporation where she handled the flagship brand San Miguel Pale Pilsen, and also in financial services i.e. Western Union HK Ltd.

Throughout her corporate career, Didith garnered local and international recognition for herself and her team, including Global awards for Launch Excellence, Strategy Excellence, and Employee Engagement. She takes pride in having been able to develop award- winning talent pools for both the Philippines and the global organizations she worked with. Through coaching and mentoring, young talents under the leadership of Didith are now enjoying fulfilling careers as senior leaders around the world. Her excellence in coaching and mentoring young talents was recently recognized by Mansmith and Fielders when she was awarded the 1st Mansmith & Fielders Market Masters Award.

As an experienced professional executive coach who underwent ICF-certified training, Didith has worked with senior leaders and executives from various disciplines and industries e.g. Telecommunications, Tobacco, Financial Services, Pharmaceuticals, Banking, Airlines, Entrepreneurs & the Academe.

Didith has the ability to inspire and challenge leaders to get out of their comfort zone and to consider different perspectives in confronting leadership issues. Didith’s strong leadership competencies, solid commercial experience, and passion for people development and coaching makes her an excellent partner for leaders and organizations in their transformational efforts toward sustainable high performance.