Over the past few years, we have seen growth in the coaching industry. More and more organizations and individuals give value to the transformational benefits that coaching provides such as creating positive changes in individuals and teams and also the achievement of personal and professional goals.

Coaching has become even more relevant at this time of the pandemic. Many, if not all, of us were not ready to face the challenges of the new normal and we needed to imbibe new mindsets and new behaviors to take control of our lives. This is where coaching has helped. Through coaching, many have found resilience in dealing with adversity and uncovered new ways on how to take action and adapt to the current situation. 

Coaching is focused on creating coachee’s transformation in every coaching conversation. Coaches facilitate the process that leads to the discovery of new mindset, attitude, and action that eventually leads to new behaviors that can transform a person’s life.

There are two major distinctions of coaching: corporate coaching and life coaching. Corporate coaches engage in supporting organizations, teams, and individuals in the achievement of their professional and personal goals. Life coaches, on the other hand, focus on individuals who are looking for support on different aspects of their lives to achieve their desired outcome.

There are many benefits when hiring a coach, whether that be an executive/corporate coach or a life coach. Ultimately, the end result is set by the coachee because he/she is the content expert. The coach applies the art and science of coaching to achieve the coachee’s objective such as, but not limited to, the following:

  • Setting of better goals
  • Better management of life transition and challenges
  • Improved life skills
  • Improved communication skills
  • Becoming more resilient
  • Increase in self-esteem
  • Increase in self-confidence
  • Optimized team dynamics
  • Improved work-life balance
  • Increased well-being
  • Improved work performance

Whether you are looking for an executive/corporate coach or a life coach, make sure that they adhere to the highest standards of coaching as set by the International Coaching Federation (ICF), the leading global organization dedicated to advance the profession.

If you are dreaming to be a coach, check out our coaching programs and be part of the graduates of Benchmark Professional Coaching Institute. Our ICF Level 1 Certification Course coaching course has produced over 500 ICF-credentialed coaches and professional coaches from around the world, many of whom are now successful practicing external executive and leadership coaches, internal coaches, and life coaches. Experience coaching and transform your life today. Visit the course curriculum here.