
Professional Coach
Jocelyn “Lynne” K. Cruz – Reyes brings over three decades of leadership in sales, marketing, and business development, including 30 years at Wyeth Philippines and The Coca-Cola Company. A graduate of a Harvard-certified leadership program under Coke, Lynne excelled in fostering diversity, innovation, and strategic alliances.
A certified coach under the International Coaching Federation since 2020, she helps transform lives through executive leadership and life coaching, inspiring individuals to achieve meaningful change. Her approach is both firm and empathetic, creating a supportive environment that empowers her clients to achieve real and lasting change. As one company President shared, “Coaching with Lynne has been transformative for me and has hastened my leadership journey especially having taken on a larger and more challenging role. The mix of introspection and perspective together with the right amount of ‘nudge’ helped me overcome my personal hurdles to growth. “
Lynne’s motivational talks and training workshops in various organizations have been received with much appreciation by the audiences for their high relatability, relevance and meaning.
A breast cancer survivor and widow, Lynne embraces life’s fragility, finding joy through purpose and giving back. Her advocacy and future book on love and grief reflect her dedication to helping others and living authentically.
Certified Professional Coach
Advanced Level Coach
PCC Credential under the International Coaching Federation
Certified Associate Neuroplastician
Specializes in Life Coaching and Executive Leadership Coaching
Motivational Speaker / Public Speaker
Leadership Program Trainer and Facilitator

