Serge de la Fuente

Professional Coach

Serge de la Fuente spent more than 40 years in various management and executive positions in the IT Industry, and is one of the pioneers in the BPO Services Industry. His career began with managing Systems Development projects and Data Processing at Procter and Gamble, Pepsi-Cola Bottling Company, and the Herdis Group. In 1981, his experience widened as he became the President of Uniphil Computer Corporation, a Hardware/Software distributor of large computer companies. In 1986, he set up an affiliate company, Unidata Corporation, one of the first BPO Services companies in the Philippines. This eventually led to a partnership in 1995 with a colleague in establishing and managing a group of companies under the corporate umbrella of Globalink Holdings which became one of the largest non-voice BPO Services companies in the Philippines.

As an executive, the focus of Serge has been in developing people to assume higher responsibilities. In fact, many of the managers who have worked with him have progressed to assume executive positions themselves. Thus, it was logical for Serge to pursue a second career in Executive Coaching, for his management qualities and experience have enabled him to draw out the best in people.

Serge graduated with an AB Engineering degree at the Ateneo de Manila University and completed an 8 month Management Studies Program at the Asian Institute of Management. Serge is a professional executive coach, having completed a Coach training program accredited by the International Coaching Federation (ICF). He has coached a number of executives and managers in various types of industries. He is also involved in the Agricultural business.